Case Study: Social Networks Work!

In the world of sales, establishing genuine connections is paramount. Leveraging insights from social networks can dramatically enhance the quality of these connections.

Background

Our potential client was a partner at a leading family office. COMPAS3 stepped in to match his social network accounts and uncover actionable insights that enabled us to tailor our outreach effectively.

Key Findings

Using COMPAS3, we uncovered personal investments in Instacart and Coinbase from a credible interview — strong talking points for future interactions.

Further analysis revealed a Pinterest account showcasing saved pins of modern sculptures. We assessed a high likelihood that this was his account, flagged as a possible social media profile with significant relevance to his personal tastes.

Building Rapport

At an industry event, we subtly mentioned modern sculptures. The client's eyes lit up, and he began discussing his passion for sculptural art with great enthusiasm. That rapport blossomed into a partnership grounded in mutual respect and trust.

Conclusion

This case study underscores the power of social network insights in building meaningful relationships. Indeed, social networks work!